Threshold Effects in Online Group Buying
نویسندگان
چکیده
منابع مشابه
Threshold Effects in Online Group Buying
This paper studies two types of threshold-induced effects: a surge of new sign-ups around the time when the thresholds of group-buying deals are reached, and a stronger positive relation between the number of new sign-ups and the cumulative number of sign-ups before the thresholds are reached than afterwards. This empirical study uses a dataset that records the inter-temporal cumulative number ...
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Drawing upon the social capital theory (SCT), this study integrates social capital factors with the perspectives of consumer hedonic participation and platform capability of online group buying sites to explore how they affect consumer value creation toward online group buying (OGB). Data from 663 valid responses were obtained using an online large-scale survey. The conceptual framework was val...
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ژورنال
عنوان ژورنال: Management Science
سال: 2015
ISSN: 0025-1909,1526-5501
DOI: 10.1287/mnsc.2014.2015